Introduction to social media for Small Business
-
The Big Four
Watch Video- The basics of Facebook, Instagram, Twitter, and LinkedIn
- Where to create profiles based on your industry and demographics
- What visual and non-visual elements should be available on these pages
- How customers interact within these platforms
-
Branding
Watch Video- Where to source a logo designer and what to ask for
- Determining the visual elements of your brand (fonts, colors, etc.)
- How a brand package is created and used to create consistent, on-brand content
-
Content Strategy
Watch Video- To determine your businesses current marketing/social media goals
- How to draft consistent messages/content that speaks directly to your target audience
- To post audience specific content to the channels where that audience “hangs-out”
-
Content Creation
Watch Video- Learn cellphone photography tips
- Learn where to source free stock images and elements to create beautiful graphics for business
- Follow along within Canva to see how social media posts & graphics can easily be created with your businesses branding in mind
